Without a logo, there is no brand. There’s no identity of a business. With a logo being the first thing potential customers spot when they browse for brands both online and in stores, it is essential that you invest in the services and know how much logo designer charge of an experienced and reliable logo designers to create a great logo for your business.
You will need to take into account the costs of “professional “logo designers. We emphasize on professional, as there are lots of amateurs out there. Therefore, it is important for you to sift through them.
The Benefits of Hiring Professional Logo Designers
By hiring a professional logo designer (click here to know how to describe logo design), you will receive the following benefits:
1. Brand Recognition
You need to have an impactful logo design because people tend to recall an image first and then the brand’s name. When you have a strong logo design, you will stand out among your competitors. Your logo will generate repeat business as well because your logo will be stored in people’s mind.
2. Continuing Consistency
Logo designs can offer you continued consistency and increase your brand’s reputation among your target audience. When describing your logo’s design to your logo designer, you need to communicate what your brand stands for, the message you want to convey, the products and services you sell, and other information that can help him or her create a timeless and classic logo design.
A well-thought-out logo design that communicates what your business represents will make your business appear professional, reliable, trustworthy, and authoritative. This will encourage more repeat purchases and win people’s loyalty over.
3. Brand Representation
Your logo represents your brand. It gives your target audience and people in general an idea of what you do. Do you sell customized shirts? Do you provide plumbing services? But this does not mean that your logo needs to show a picture of a beauty product that you sell. Your logo just needs to represent your brand as a whole.
4. Surpassing Competition
You need to beat your competition. There are several brands out there that will be competing against you for the attention of the same target audience. When you have a visually appealing logo on your website, social media platforms, marketing materials, and other advertising mediums, your chance of beating your competition for the business of the target audience increases.
Now, that you know why you need to invest in a professional logo designer, it is imperative to know the general charges of a logo designer. Having a basic idea of how much a logo designer charges can provide you with much-needed clarity and direction on the package that is best for you.
How Much Does a Logo Design Charge?
You can get a logo for $100, $1,000, and $10,000+. The amount of money you want to invest in your logo design depends on your objective, requirements, and budget. There are some businesses that will pay more for a logo design services because they want to use the logo to attract more customers and become a premium brand.
Investing more money in their logo design will lead them to receive higher profits. Moreover, two different businesses may pay a different price for the same amount of work, and that is acceptable and is known value-based pricing. Here is a look at the three different charges:
1. Paying $100 for a Logo Design
$100 will fetch you a decent logo. People who charge you $100 for a logo design are not full-time designers and only design 10 to 20 logos each month. Even if they are full-time logo designers charging you $100, you still have to think about the amount of effort they are putting into designing each one.
Since they are working on several logos at one time, there is a chance that the quality of your logo may be compromised. Most often logo designers who charge so low for a logo will take the following route to complete it on time:
- Ask you for direction on design, such as colors, symbols, fonts, and more
- Send you several variations of the logo instantly and ask you to pick your favorite
- Refine the chosen option based on your feedback
- Send the final logo with the invoice to you
2. Paying $1,000 for a Logo Design
For $1,000, you can get an impressive logo design, given you have opted for an experienced logo designer who follows professional standards. Here is what you will get for $1,000:
- Perform research on your business and your competition
- Set the design direction using a design brief and/or mood board
- Create several design concepts
- Refine concepts that have the most potential
- Choose the concept that communicates your values and brand’s message the best
- Present the logo proposal to you with examples
- Revise the logo based on your feedback
- Prepare composition variations and multiple color of the logo
- Design the branding guidelines (Click here to know more about branding)
It will take the logo designer anywhere from 30 to 50 hours or more to complete. It can take anywhere from 2 to 6 weeks to complete, depending on the number of projects the designer has undertaken at one time and if you have requested them to include extra graphics on the logo.
3. Paying $10,000+ for a Logo Design
If you go to a logo design agency, you can expect to pay $10,000 for their logo design services. The agency will assign more than one person to your project. Those people will be solely responsible for only your project. Here is what you will get if you pay $10,000 for a logo design:
- Detailed research phase
- Several logo designers mean more ideas
- Involves active participation of clients or customers
- Business naming and taglines are often part of the brand design package
Which Logo Design Package Should You Go With?
You should not go with the $100 logo design package because there is a risk involved with that. Instead, choose either the $1,000 or $10,000 logo design package. If you do not have the budget for one of these logo design packages, you should save up, as it is a good investment.