How to Describe Logo Design
Logo is an integral aspect of a business. It defines your business and helps your target audience recall you. For instance, you do not need to read the name of the drink Pepsi to know it is Pepsi, as the circle with the colors red, white, and blue are clear indicators that the drink you see on the shelf is none other than Pepsi. When it comes to your brand, you want to go down the same route — to create a memorable, unforgettable, and instantly recognizable logo. For that, you will need to visit a logo designer and describe your logo design to them via a logo design brief.
Logo Design Brief — What is It?
Logo design briefs provide the logo designer with the information they need to create your logo. In a brief, you will find the basic information of your business, the preferred design style, the completion deadline, and the budget.
If communication falls short between you and the logo designer, it can mean disaster for you. Since it takes hours and hard work to create a logo, all those hours due to an error in miscommunication will go to waste and push your schedule back. Moreover, you need to know how to prepare a logo design brief, so that does not happen. Therefore, here is what you need to do to keep things on track:
1. Provide the Logo Designer with Information about Your Business
Before you can discuss the visual and creative requirements for your logo with your logo designer, you need to tell them all about your business. To clarify, you need to provide logo designers with background information about both you and your business.
In doing so, this will provide them with a more comprehensive understanding of your business, your products and/or services, target audience, competitors, industry, and other aspects of your business that they can use to create a logo design. Here is what this step entails:
2. Tell Your Logo Designer about Your Products, Services, Target Audience, and Industry
Professional and experienced logo designers have worked for a variety of businesses belonging to various industries, including yours, and will have enough exposure to know the type of design techniques that will work best for your business.
The design techniques they will use to create your logo will reflect the different types of products and services you offer, your target audience, and your industry. Share your product materials, the lifestyle of your target audience, manufacturing process, and names of your competitors in your industry.
Next, explain your brand values, such as modern vs. contemporary, sophisticated vs. fun, or mature vs. young. Logo designers can create a visual representation of your values. You also need to provide them with the name of your business and its slogan if required.
For the company name, tell them the case you want the letters in, if you need spaces between the words, and if you want everything to appear on one line or several lines. You do not have to provide your slogan if you do not want it to be a part of your logo.
3. Communicate the Type of Design Style You Want to See
You need to inform the logo designer about the type of design style you want for your logo. Some examples include emblem, wordmark, and abstract mark. Furthermore, you can ask your logo designer to provide you with the list of all possible design styles that you can use for your logo.
By telling the logo designer in advance, it will save them a lot of time. You can also suggest a few formats to the designers to try and show you if you are unsure about on the type of format you want for your logo.
Apart from logo type, you can tell your logo designer about the design style you want, such as vintage, minimal, flat, and skeuomorphic. Colors are the next thing you will decide. Professional logo designers will be able to tell you the type of colors you need to choose for your business. For instance, you run a blog and you want to create a logo for it.
Looking at that, a logo designer will design a logo for your blog that reflects the type of blog you run. You can let your logo designer create a mood board. The mood board can feature pictures of logo applications, such as cocktail glasses, nuanced color palettes, pictures of things you like of other logos, or even a pre-existing logo of your business that you need them to make improvements to and evolve.
4. Tell Them Your Timing and Budget
You need to tell your logo designer the month and date you want the logo to be completed and your budget. That is to say, your logo designer will spend a certain amount of time in experimenting with different styles and formats to create a logo.
Therefore, you need to provide a logo designer with more time to explore and experiment, as that will give you a higher chance of getting impressive logo designs. Even though logo designers can create a logo design for you within a few weeks or months, on your part, you should play ahead by starting the logo design process ahead of the launch of your business.
Budget is the next thing you need to discuss with them. Ask them if they charge on an hourly basis or per project. If they charge per project, ask them about the number of versions and revisions of the logo you will receive. If they charge on an hourly basis, ask them to provide you with an estimated time on how long it will take them to design the logo.
You need to provide your logo designer with a detailed logo design brief, so they can create a logo design that will represent your brand accurately.
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